Pick the best one out of two different links, one with high PR and another with low PR?

Well, it seems a confusing question but it isn’t if you are well-versed with quality link building guidelines and know what you are doing. Though, most of my friends are doing such mistakes with their link building campaigns and wondering why their websites are not ranking well in search engines. Here comes the role of techniques I am going to tell you to help you in such situation and there are two things to mind while choosing a link:

Prefer Website Theme:- While searching for links in case you get two different websites one with a little bit relevancy but high PR and the other one with low PR, in such situation you must go for the most relevant site as relevancy matters not high PR to rank higher in search engines.

Prefer Relevant Category:- Here comes another situation when you have to choose one category from a website having categories for links and few of them have good PR and few don’t. Again the answer is same as above; you must go for the most relevant category according to your targeted keyword.

I know a few of my friends would be thinking why I wrote this post as it seems to be incomplete for them who wish to gain high PR along with higher rankings for their website(s). And, I must say this post is totally dedicated to achieve higher search engine rankings. For those who wish to gain high PR along with higher search engine rankings, I will be posting the next post in which I will tell you how link building can help you in this regard. I also would like to hear your comments, suggestions on the same to improve my knowledge as well as will be glad to serve them who might be interested to go for link building services for their link building campaigns or so.

How does Google calculate the Page Rank of your webpage?

Every incoming link to your website is a vote for your website according to Google. As many as quality links you get to your website, the chances of increasing Page Rank are more... Only quality links can do this task. Getting one or two quality link per day or 30 to 50 quality links in a month are enough to rank higher and increasing your website Page Rank. As many as quality links you get to your website, your website gets popular and Search Engines will rely in your website as well.

However, Google does not calculate Page Rank of any webpage on the pure count of incoming links to your website. Google robots also analyze the page your link resides on. Link on a page similar to your targeted keyword name is more important to get higher Page Rank and search engine rankings. Google gives higher importance to your webpage if you are doing like that. So, mind this when you are thinking of doing one way link building or reciprocal link building for your website.

At the time of analyzing any linking page, Google looks at the following on page and off page factors:

• Page Rank of linking page
• Link from related website
• Number of outgoing links on that page you are linking to. Do not link to pages having more than 50 links.
• The quality of inbound links directed at the website of the outbound link

So, the quality and quantity both matters in the Google algorithm while calculating Page Rank of any webpage. Keep this in mind while hiring any link building services provider.