Link bait

Any content or feature inside website which inspires other users to links to it from their websites, is link baiting. Users can link to it via a blog, web page, social bookmark website or any other type which tells users about the bait. Matt Cutts defines link bait as anything "interesting enough to catch people's attention."

Link bait is an highly powerful form of viral marketing. Main profit of link bait is to get one way links to your website without working too much for links. So, Ever try to write something interesting which inspire users to link to your website or page.